Code of Ethics & Values

The Leytham Group commits to the following PRSA code:

• Protect and advance the free flow of accurate and truthful information.
• Foster informed decision making through open communication.
• Protect confidential and private information.
• Promote healthy and fair competition among professionals.
• Avoid conflicts of interest.
• Work to strengthen the public’s trust in the profession.

• Be honest and accurate in all communications.
• Reveal sponsors for represented causes and interests.
• Act in the best interest of clients or employers.
• Disclose financial interests in a client’s organization.
• Safeguard the confidences and privacy rights of clients and employees.
• Follow ethical hiring practices to respect free and open competition.
• Avoid conflicts between personal and professional interests.
• Decline representation of clients requiring actions contrary to the Code.
• Accurately define what public relations activities can accomplish.
• Report all ethical violations to the appropriate authority.